Thank You for Your Purchase!

This page contains the download links for the Eye Care Success Marketing Manual and your practice building resources, as well as a few other free ebooks to help you succeed.

Please note this page will only be available for 24 hours so be sure to download all the materials below and save them to your computer as soon as possible.

If you have any problems, please contact me.

You will need Adobe Reader (the latest version is recommended) installed on your computer in order to open and read some of these files.

You can get Adobe Reader here (a new window will open so you can download it without leaving this page).

If you want to open the file in your browser window, just click on the link.

To download and save the file, right-click on the link and choose “Save Target As” or “Save File As.” Then select where you want to save the file on your hard drive. Once you have saved the file, locate where you saved it, and double click to open.

In order to print, open the downloaded file, and select the “Print” option from the menu.

The Eye Care Success Marketing Manual

Click Here to Download the Manual

This PDF file includes:

  • The Eye Care Success Marketing Manual
  • Pre-Written Patient Education Guide
  • Eye Care Success Letters
  • Word of Mouth Marketing for Optometrists
  • How to Generate Great New Ideas for Growth in Your Practice
  • The Basics of Blog Marketing

Would You Like a Printed Copy of the Manual?

Of course you can always print out the PDF file, but if you’d like, you can have a professionally printed, coil-bound hard copy of the 328 page manual for only $19.95 through our association with Lulu.com.

Order a Printed Copy

Eye Care Success MS Word Files

Eye Care Success Letters (MS Word File)

To make it easy for you to customize the various letters and use them in your practice, I’ve included the entire Eye Care Success Letters portion of the manual here as an MS Word file.

Simply choose the letter you’d like to use, copy and paste it into a new MS Word document, customize it and print it on your letterhead.

A Free Pre-Written Patient Education Guide (MS Word File)

To make it easier to introduce prospective patients to your expertise, I’ve included an entire pre-written Patient Education Guide you can use in your practice for free!

Simply open the file in MS Word and customize it where indicated. Also, feel free to change it where ever you’d like to present the information in your unique voice. Then simply print it out and distribute it.

You could also convert it to a PDF file and allow prospective patients to download it from your website, maybe in exchange for their email address (see the article on Email Marketing below). You can create a limited number of PDF files for free at Adobe’s website. Check it out here => http://createpdf.adobe.com/.

Sample Phone Script (MS Word File)

Here’s a sample phone script you can use on a 24-Hour Free Recorded Message offering a copy of your free Patient Education Guide.

Free Bonus eBooks

These are all PDF Files. Right click on the link to save them to your computer.

The Service Sellers Master Course by Dr. Ken Evoy

The Service Sellers Master Course will help you build a Theme-Based Content website that attracts targeted potential new patients, firmly establishes your credibility, inspires trust and gets that all important first phone call or e-mail from a prospective patient who wants to schedule an appointment.

Scientific Advertising by Claude Hopkins

Scientific Advertising was written in the early 1900′s by Claude Hopkins, a man who is considered by many to be the father of direct marketing and advertising.

Even though the language may be a bit dated, its principles still hold true today, even in our high-tech world. After all, people are still people. We all still have the same dreams and desires. Claude’s marketing principles show how you can tailor your marketing to help people reach those goals with your product or service.

I think this book is a must-read for any small business owner who wants to take his or her business to the next level.

99 Cows by Seth Godin

Designed as a supplement to his book Purple Cows, marketing guru Seth Godin created this ebook as a quick read to help you begin to think differently about what you do and how you market yourself. It’s all about not being average – instead you should focus on becoming remarkable in what you do and how you spread the word.