Would You Like to Attract More Patients,
Generate More Referrals,
and Increase Your Optical Sales?
Marketing your practice doesn’t have to be a frustrating chore…
In fact, it is possible to increase your practice sales by 33.1% this year…
Dear Friend and Colleague,
Do you love performing the clinical aspects of optometry but find it a real chore to do the marketing necessary to fill your appointment book?
Do you face any of these challenges in your practice?:
- Managed care and third party plans that continuously lower your fees and, worse yet, dictate to you how you should practice…
- Intensifying competition from ophthalmologists and low price discounters…
- More and more new ODs graduating every year while fewer older ones retire, leading to a surplus of ODs in an already tight market…
Do you try to implement various marketing activities only to be disappointed with the response?
Would you love to:
- Get better marketing results and attract all the patients you can handle on a consistent basis?
- Have a no-hype marketing plan that is easy to implement and affordable?
- Promote your practice with professionalism and integrity – to be able to actually feel good about the marketing that you do?
Would it please you to know there is a solution?
It is still possible to grow your practice by 25%, 30%, 50% or more even in this increasingly competitive environment.
Best of all, it doesn’t require you to spend thousands in advertising or give up hours of the little free time you still have left – in fact, when implemented properly, you can create systems that essentially run on autopilot.
The solution, believe it or not, is actually quite simple… once you know the Three Basic Strategies to create maximum growth in an optometric practice (or any business for that matter).
Over the years, I’ve developed a passion for studying marketing. I’ve read scores of books, attended seminars and listened to countless hours of audio programs.
In my studies, I discovered one single essential truth: effective marketing doesn’t have to be complicated or expensive. It simply starts with the right mindset and the application of proven strategies.
My goal here is to share new ideas, tools and resources with you to help take your practice to the next level. Strategies not normally presented in the usual optometric literature.
In my research, I’ve uncovered the key you’ve been looking for. The key that opens the door to the practice you’ve always dreamed of.
So What Is the Key to Real Success in Optometry Today?
- Knowing the Three Basic Strategies to Create Maximum Growth in an Optometric Practice and…
- Putting into play simple systems to take advantage of not just one or two, but all three of these Strategies.
I have no doubt that you can do this in your practice and achieve the significant growth you’ve dreamed of.
What Are the Three Basic Strategies to Create Maximum Growth in an Optometric Practice?
Here are the only three strategies you need to know to create maximum growth and profit in your practice:
- Attract more patients.
- Increase the amount of revenue you receive from each patient visit.
- Increase how often you sell to each patient over a given period of time.
To create maximum growth and profitability in your practice, all you need to do is put in place systems to increase the number of patients you see, increase the amount of revenue you receive per patient and increase how often you create sales from your patients over a certain period of time.
Seems simple doesn’t it?
But if It’s So Simple, Why Doesn’t Everybody Do It?
When faced with the need to grow their practice, most doctors focus all of their energy and marketing dollars on the first strategy only. They decide the solution to all of their problems is to go out and get more patients.
They haphazardly pour money into more Penny Saver ads or a splashier Yellow Pages ad or a fancier full color glossy brochure without even realizing that there are two other ways they could also increase their profits.
To make matters worse, these doctors’ efforts are solely aimed at attracting new patients through advertising. They never give any thought to the myriad of ways they can accomplish the same goal without spending one dime on advertising.
Now it certainly is true that efforts to attract more patients will increase your bottom line and will make your practice more profitable.
But what if we combined your efforts to increase your number of patients with systems to make more money per patient encounter?
And then what if we added systems to allow you to sell to your patients more often in a given period of time?
The results can be staggering.
In fact, a mere ten percent increase in each of the three strategies would synergistically create an overall growth rate in your practice of 33.1%!
Would You Be Pleased to Grow Your Practice
and Your Profits By 33.1% This Year?
That’s why I’m writing you this letter.
I have created a unique new program to share with you 38 specific techniques and a toolbox stuffed full of done-for-you marketing materials you can easily put to use month after month to generate this geometric growth of 33.1% or more in your practice.
I’ve complied these strategies into a revolutionary new practice building program called:
Eye Care Success:
How to Create Maximum Growth & Profit in Your Optometric Practice
This Complete Practice Marketing System
is unlike anything you’ve ever been exposed to before.
The Second Edition features over 75 pages of new material including:
- How to Develop a Winning Practice Marketing Plan in Three Easy Steps
- Internet Marketing – How to create a patient-attracting practice website and position it at the top of the search engines
- Email Marketing – How to use automated systems to retain existing patients, attract new patients, generate referrals and create new profit streams
- How to Write Magnetic Sales Copy, Ads and Brochures
- How to Make Networking Fun, Easy and Profitable and…
- How to Attract Free Publicity for Your Practice
Imagine never having to worry about where your next patient is coming from.
Imagine being able to attract more private pay patients, allowing you to drop some of those annoying, poorly paying vision plans.
Think how great it would be to know your phone will ring and keep ringing with interested prospective patients… all eager for vision correction, glasses, contact lenses, low vision, vision therapy or any other services you provide… while you simply relax and focus on optometry, forgetting about your competition.
Imagine never having to worry about your marketing or advertising again… (Instead, you’ll know exactly what to do and how to do it!)
“Lots of good, straightforward ideas to better your practice. Uses common sense to implement, not pie in the sky theory.”
Michael Young, OD
Redding Eye Care Center
Here are a Few of The Little-Known Secrets You’ll Discover in This 48,000 Word Manual:
- How to combat the “low price discounters”. (Page 34)
- Why you’re sitting on a gold-mine and how to start profitably mining your patient files! (Page 39)
- How to instantly make more money in your practice – starting tomorrow! (Chapter 3)
- The amazing secret to using ads to get dozens of prospective patients to CALL YOU! (Page 169)
- How to turn your simple business card into a patient-generating tool. (Page 171)
- Learn the Three Key Components to a Winning Practice Website (Page 87)
- The One Critical Question all of your marketing materials must answer – get this wrong and you may as well throw your advertising dollars out the window! (Page 71)
- How to get loads of new referrals without resorting to nagging or trickery! (Page 129)
- 14 surefire ways to skyrocket your referrals. (Chapter 11)
- How to model success practices from other industries to make quantum leaps in your own practice. (Page 17)
- The one simple printed sheet of paper that can add thousands of dollars to your bottom line. (Page 39)
- At least 11 low cost/no cost ways to build your practice. (Chapters 3, 4, 11, 14 and 15)
- How to get paid by sending out a simple practice newsletter. (Page 165)
- How to effortlessly write magnetic ads and sales copy – Chapter 8
- How to generate new patients while you sleep using inexpensive email marketing systems. (Chapter 12)
- Networking doesn’t have to be a dirty word… here’s how to make it fun and profitable! (Chapter 15)
- Learn the secrets of search engine optimization and get your website found first by prospective patients! (Page 112)
- How to get current patients to physically drag their friends into your office. (Page 131)
- How to make it practically impossible for any patient to say, “No” after you recommend a second pair of glasses or an optical up-sell! (Page 20)
- How to use free reports as “bait” for patients to call you! (Page 73)
- The secrets to making your Yellow Pages ad actually produce results (your Yellow Pages rep definitely doesn’t know these). (Page 169)
- How to become the expert local reporters turn to for eye care info and drum up a ton of free publicity for your practice! (Chapter 14)
- Why you must always keep following up with your patients (and if you don’t you’re leaving at least 50% of your potential profits on the table). (Page 147)
- How to write letters that always get opened, read, and acted on! (Page 257)
- How to turn your marketing efforts on “auto-pilot” while you go play golf (or do whatever else you love to do!) (Page 173)
- How to make even the most hesitant and timid patients respond to your marketing! (Page 63)
- How to set your price for optimum profit despite managed care (Page 37)
- How to create a winning marketing plan for your practice in three easy steps (Chapter 5) and much more…
“Wow! What an incredible and jam-packed manual for success in eyecare!”
Dickson Chen, OD, FAAO
“Before reading your book, the daily grind was getting to me.
That’s not to say that I wasn’t trying to improve my practice – I was, and I was succeeding, too. But I still felt as though a lot was outside my control. Not now.
My thanks to you for helping restore hope and a sense that I have the ability to achieve the level of success I desire.
Thanks for not demanding a share of my future profits!”
Yoram Friedman, OD
Family Vision Center
The Eye Care Success Complete Practice Marketing Program also includes:
Eye Care Success Letters
18 Pre-Written, Profit-Generating Letters You Can Use Immediately in Your Optometric Practice
(An $87 Value)
This manual (valued at $87) contains 18 different letters you can simply copy, customize and send to your patients and prospective patients.
Included are letters specifically designed to generate more referrals, bring back inactive patients, welcome new patients, introduce new services, create joint ventures and much, much more.
I also include an MS-Word version of the manual so you can easily customize the letters you want to use!
A Free Pre-Written
Patient Education Guide
(A $149 Value)
In Chapter 9 of the Eye Care Success Manual, we talk about the power of education as a marketing tool. To make it easier to introduce prospective patients to your expertise, I’ve included an entire pre-written Patient Education Guide you can use in your practice for free!
Simply open the file in MS Word and customize it where indicated. Also, feel free to change it where ever you’d like to present the information in your unique voice. Then simply print it out and distribute it.
Plus, you’ll also receive the following Bonus Special Reports:
Bonus Report #1
Word of Mouth Marketing for Optometrists
10 Great Ways to Generate a Buzz About Your Practice
Here’s the good news: it is within your power to help shape and influence what people say about your practice. If you know how to create the right buzz, you can set yourself up for endless new patient referrals.
In this Special Report (valued at $29), I’ll disclose 10 simple to implement strategies you can use to harness the power of word of mouth in your practice.
Bonus Report #2
How to Generate Great New Ideas
for Growth in Your Practice
Using a simple strategy, one company was able to increase its sales by $75 million dollars in four years!
In this Special Report (valued at $29), I’ll show you how a variation of this fun technique can be put to use in your practice quickly and easily. I can’t promise you a $75 million return, but I guarantee this technique could well add thousands to your bottom line if used properly.
Bonus Report #3
The Basics of Blog Marketing:
How to Attract New Patients through Blogging
Almost everyone seems to have a blog these days, but did you realize you can use a blog to grow your practice?
This Special Report shows you how to put the power of blogging to work for you to help attract new patients and how you could even do it for FREE! (a $29 value).
Any One Of These Resources Could Literally Be Worth Thousands to Your Practice…
Just imagine if you started making only a handful of these tactics work for you. How much more money would that mean to your bottom line?
Now before we go on, I’m sure you probably have some unanswered questions and concerns. So here are some of the most common:
Q. “My practice is driven by word-of-mouth – all this ‘marketing’ stuff isn’t for me…”
A. Yes, a great deal of your practice comes from word-of-mouth and it will continue to.
One major focus of the program is to generate and help control word-of-mouth and referrals. There are many strategies and techniques in the manual that you’ve never considered before that will greatly accelerate your current referral sources.
Q. “Will all of this work for me in my part of the country? My patients are different.”
A. Let’s face it, people are people and they all respond to emotionally charged marketing – it doesn’t matter if you’re practicing in a major city or out in the country. These marketing strategies will work anywhere – guaranteed. The key factor is you’ll be using proven methods that work no matter what.
Q. “How long before I start seeing results with your strategies?”
A. With some techniques you’ll see almost immediate results within 2 or 3 weeks. Others will take a little more time. Within a few months you will definitely see substantial results. But please understand if you don’t apply any of these strategies, you won’t see any results.
To accelerate your progress to profitability, I’ve even included a special Quick Start Guide in Chapter 16 of the manual. Now, you’ll know exactly where to begin and what to do to achieve the success you’ve dreamed about.
Q. “How much do these methods cost to implement?”
A. The investment will vary from a couple of dollars to several thousand. Of course, you’ll begin with the strategies that you can afford first (while cutting your teeth on this system.) Then once you start seeing results, you can move on to the more expensive elements. But there’s at least 11 no cost/low cost techniques included which generate tremendous results.
Q. “You mentioned these marketing secrets are non-traditional, does that mean unprofessional?”
A. No. In creating the Eye Care Success program, I developed a screening method of three criteria that any practice-building strategy must satisfy. I call this my PAL Marketing System. All of the strategies I present to you will conform to the following PAL criteria:
- Your Marketing Must be PROFESSIONAL – You are a doctor and a professional and any and all marketing you do must present that. You need to be viewed as the expert in the eyes of your prospective patient. The marketing materials we create will increase your credibility through patient education. We will do nothing that will belittle your image or make you look foolish
- Your Marketing Must be AUTOMATIC – Let’s face it – I know you’re busy and that you would much prefer to simply care for your patients. These strategies will all be simple to implement and, once optimized, can continue to be effective automatically without you ever having to worry about it again. These strategies can deliver new patients month after month while you sleep.
- The Results of Your Marketing Must be LUCRATIVE – The bottom line of any and all business is to produce a profit. Unlike blind advertising, these strategies are all measurable in their results – you will be able to tell exactly what your return on investment (ROI) is for every strategy you implement. You will instantly know what works and what doesn’t work. You will then continue only those strategies that will help you create a practice that delivers the profitable and lucrative lifestyle you deserve.
Q. “Is your program really just another ‘pitch’ for a bigger, more expensive seminar or consulting?”
A. That’s a fair question…but the answer is no! What you’ll get is really a complete guide on how to handle your practice marketing. I don’t deliberately leave out any key components of the system so you’ll have to pay me thousands of dollars later to put the pieces together for you. What you get is absolutely everything you need to continually attract more patients, on your own, without having to purchase or sign-up for anything else.
“I have thoroughly reviewed Dr. O’Shea’s manual and used many of the guiding principles and practical tips in a Business Principles course for 3rd Year Optometry students.
The manual is chock full of terrific marketing tips and resources for optometrists who need practical advice and resources to grow their practice.
This is an investment that should prove invaluable.”
Victor L. Kane, Ph.D.
Assistant Professor of Marketing
This seems so simple…just consider how much money it’s worth to you if my program simply produced just five extra patients per month.
Now what if I showed you how to generate 10 or 20 new patients each month?
Do you realize how much profit this can generate for your practice?
I know these strategies can work for you and I know you can do it…
“Okay, So How Much Does All Of This Cost?”
Instead of thinking cost, you should consider investment. I realize there are practice consultants that charge four to five figures for information like this.
I’ll be honest with you. When I was growing my practice, I couldn’t afford fees like that.
When I set out to create this program, I had two goals. I wanted to fill it with the finest information I was capable of delivering – information that has the capacity to transform your practice. And I wanted to make it a tremendous value for the average OD.
Face it, this program could easily be valued at over $500.
However, listen to this:
Your entire investment for the Eye Care Success manual (PDF ebook)
and all the bonuses is only $77.
In a few seconds from now, you can have instant access to the entire program.
Think of it… That’s about $3 for each of the 38 powerful profit-generating strategies presented in the Eye Care Success manual alone. You can barely buy a cup of coffee at Starbucks for that!
I Want You to Be 100% Satisfied With the
Eye Care Success System…
That’s Why You Also Get My
30 Day Unconditional Guarantee:
Invest today and look over the material for 30 days. Start implementing the strategies in your practice. If you don’t think the Eye Care Success Marketing Program can deliver at least $100 worth of patient exam and optical fees, I’ll refund your money.
Simply email me within 30 days of your initial investment to tell me and I’ll send you a prompt refund, no questions asked. I won’t be happy to know I failed your value test, but that will be my problem, not yours.
I can’t think of anything fairer, can you?
The next move is up to you. I’ve shown you that the Eye Care Success program is as risk-free as an offer can come. You and I both know that if you’ve read this far in this report, you’re seriously interested in improving your practice and personal income. All that’s left to do now is to take action.
Don’t make the fatal mistake of ignoring this powerful practice building tool and throwing away thousands and thousands of dollars.
Friend, more patients are just around the corner.
Bill O’Shea, OD
P.S. Think about this: if you only get one additional patient per month from this huge collection of information and tools, you’ll have easily recovered your entire investment.
From that moment on, every additional patient this program generates for you is pure profit.
Why wait? Join us today!
P.P.S. Don’t forget… this is a 100% tax-deductible business expense (ask your tax advisor).